I had a great idea but no customers – James Warren

I had a great idea but no customers

James Warren shares the journey of “downs” he experience in creating Share More Stories. James and his team use stories to help brands and organizations grow through human-led experiences, insights and ideas. SMS’ proprietary methodology combines the authentic, human connection of shared storytelling and the power of machine learning, to deliver culture growth and brand relevance. 

Fuckup Nights RVA is hosted quarterly in Richmond, Virginia and serves as a venue for authentic stories of failure to be openly shared and discussed. Fuckup Nights RVA event is produced by ZADA Strategy, a boutique strategy and consulting firm located in Richmond Virginia.

About the Speaker

James Warren
James Warren


As the founder of storytelling platform Share More Stories (SMS), a large part of my existence focuses on encouraging people, communities and organizations to engage in storytelling. This isn’t hard for me to do because even before I founded Share More Stories Creating better experiences, one story at a time. Founded in 2014, Share More Stories was born out of a belief that everyone’s stories matter. Stories are human; they connect us; they help us understand ourselves and the world around us. As we grew, we realized that there were evolving ways to learn from stories to uncover deeper human insight. If we could help companies and organizations better understand people, we figure we can help them be better and do better.



Fuckup Nights is a global movement that helps people break free from the paradigms that limit their lives. Every month we organize events around the world where speakers share the stories behind their professional fuckups, using failure to encourage difficult, vulnerable, and meaningful conversations.

The stories of failed business, commercial relationships that ended sour, the products that had to be removed from the market. We tell everything without filters.


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