Creating the museum of failure – Samuel West

Creating the Museum of Failure

Accept failure to live a meaningful life. The man behind Museum of Failure and Disgusting Food Museum gets up close with us as he reveals his own – yet biggest – professional failure. 

All of a sudden everybody was interested in the new and innovative Museum of Failure, but Sam was not prepared for what would come next. Not only the global interest in this project was a surprise, but also and unexpected notification. His former business partner was suing him demanding the museum was his idea. Lawyers cost money and he couldn’t afford the fees and went into a personal bankruptcy.

The Museum of Failure is a collection of over 100 failed products and services from some of the world’s best-known companies. Visitors will get a insightful and entertaining glimpse into the risky business of innovation. For every mega-success like the Apple iPhone, VCR and Ford Mustang, there’s a couple of Newtons, Betamaxes and Edsels that crashed and burned before them. This collection is carefully curated by licensed psychologist and innovation researcher Dr. Samuel West, and it hopes to convey that the acceptance of failure is necessary in order for innovation and progress to truly succeed.

About the Speaker

Samuel West
Samuel West

Creator Museum of Failure

Samuel West is the founder of Museum of Failure, a collection of failed products and services. The museum showcases failures to provide visitors a learning experience about the important role of failure for innovation and to encourage organizations to become better at learning from failure.


Fuckup Nights is a global movement that helps people break free from the paradigms that limit their lives. Every month we organize events around the world where speakers share the stories behind their professional fuckups, using failure to encourage difficult, vulnerable, and meaningful conversations.

The stories of failed business, commercial relationships that ended sour, the products that had to be removed from the market. We tell everything without filters.


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